Professional Certificate Course in Fundamentals of Branding

The aim of this course is to provide a comprehensive understanding of branding and how it can impact an organization's success.

Enrol now - £ 25

About the course

The aim of this course is to provide a comprehensive understanding of branding and how it can impact an organization's success. The course will cover the key concepts of brand identity, brand image, brand personality, brand positioning, and their differences. Additionally, the course will focus on brand objectives and their relationship with competitive strength and brand value. It will also delve into the concept of corporate reputation and its elements, along with brand association and sustainability.



After the successful completion of the course, you will be able to learn about the following,
  • Concept of Brand Identity, Brand Image and the main differences between them.
  • Concept of Brand Personality, brand positioning and the main differences.
  • Brand Objective.
  • Relationship between Competitive strength and brand value.
  • How brand value enhances organisational strength
  • Concept of corporate reputation and its element.
  • Concept of brand association and sustainability.

Course details

This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value.

The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value.

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing managers and executives
  • Brand managers
  • Product managers
  • Advertising and PR professionals
  • Business owners and entrepreneurs
  • Sales and customer service professionals
  • Market researchers
  • Corporate communications professionals
  • Digital marketing professionals

Sample Certificate

Boost your career and your talents

With a validated certificate that demonstrates your learning, wow your employer.

Take up a challenge

All of us occasionally need an additional push. You stay motivated by working for a credential.

Let the world know about it

Using the special URL we give you, you may safely distribute your validated certificate to others.

Get started

Enhance your skills in leading online learning initiatives.

Tuition:
£ 25
£ 45
Enrol now
  • Access to this course.
  • Access to library.
  • Tests to boost your learning.
  • Digital certificate when eligible.
  • Learn at your own pace

How learners like you are achieving their goals

Participants in our courses don’t just learn new skills, they enjoy the experience too.

Avatar

Zainab P.

Egypt

Executive Education

A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.

Avatar

Andrew S.

United States

Executive Education

Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.

Avatar

Richard T.

Scotland

Executive Education

The modules were well structured, and gave me the knowledge to make sound decisions that maximize performance.

Avatar

Rachel O.

Nigeria

Executive Education

I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.

Other related courses

View all courses

Professional Certificate Course in Fundamentals of Branding

The aim of this course is to provide a comprehensive understanding of branding and how it can impact an organization's success.

How a Professional Certificate Works

Upskill, reskill or pursue a passion with short courses across every subject, whether you’re a beginner or already an expert.

Find the Right Program For Your Career

Professional Certificate programs are offered in a variety of in-demand subjects to help you get ahead.

Learn & Gain Expertise at Your Own Pace

On your computer, tablet or phone, online courses make learning flexible to fit your busy life.

Earn a Valuable Credential

Showcase your key skills and valuable knowledge.

Stand Out in Your Field

Use the knowledge and skills you have gained to drive impact at work and grow your career.