Introduction to Project Planning and Scheduling

The MSc in Strategic Marketing program equips students with the expertise and knowledge in marketing and branding necessary for effective strategic decision-making, ensuring the sustained competitive advantage of organizations.

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About the course

Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months
MA in Strategic Marketing (TopUp) - 3- 6 Months
Total Credits Required: 180 Credits

The MSc in Strategic Marketing program equips students with the necessary skills and knowledge in marketing and branding to support effective strategic decision-making, ultimately sustaining an organization's competitive edge. Achieving this qualification will enhance students' expertise in strategic marketing management, understanding consumer behavior, and developing branding capabilities, enabling them to effectively implement an organization's strategy.

Course details

The qualification in Strategic Marketing at the Master's level allows learners to advance in their careers or pursue a relevant Master's program with advanced standing.

This qualification comprises 6 mandatory units, totaling 120 credits, with a total qualification time (TQT) of 1200 hours and 600 Guided Learning Hours (GLH). Additionally, it includes a research dissertation administered by the University of Chichester.

The modules within this qualification (120 Credits) are as follows:
1. Contemporary Issues and Principles of Marketing
2. Consumer Behavior and Market Communications
3. Digital and Social Media Marketing
4. Contemporary Challenges in Strategic Marketing
5. Strategic Management of Brands
6. Marketing Research Project

Furthermore, there is a dissertation component worth 60 credits.

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

To be eligible for the Level 7 Diploma in Strategic Marketing program, which leads to the MSc in Strategic Marketing credential, candidates must meet the following criteria:

1. Hold an honors degree in a relevant field, a UK level 6 diploma, or an equivalent qualification from overseas, such as a Bachelor's Degree or Higher National Diploma.
OR

2. Mature learners, aged 25 or older, with a minimum of 5 years of managerial experience may be considered for admission if they do not meet the aforementioned qualification requirements. Admission decisions for such cases are made on an individual basis.

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Tuition:
AZN 58
AZN 104
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  • Access to this course.
  • Access to library.
  • Tests to boost your learning.
  • Digital certificate when eligible.
  • Learn at your own pace

How learners like you are achieving their goals

Participants in our courses don’t just learn new skills, they enjoy the experience too.

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Zainab P.

Egypt

Executive Education

A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.

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Andrew S.

United States

Executive Education

Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.

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Richard T.

Scotland

Executive Education

The modules were well structured, and gave me the knowledge to make sound decisions that maximize performance.

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Rachel O.

Nigeria

Executive Education

I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.

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Introduction to Project Planning and Scheduling

The MSc in Strategic Marketing program equips students with the expertise and knowledge in marketing and branding necessary for effective strategic decision-making, ensuring the sustained competitive advantage of organizations.

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