Advanced Professional Certificate in Hotel Marketing and Sales Management

This is a comprehensive program that covers advanced concepts and strategies in marketing and sales management for hotels.

Enrol now - BYR 3,201,759

About the course

The Advanced Professional Certificate Course in Hotel Marketing and Sales Management covers a wide range of topics, including an introduction to hotel marketing, market segmentation, product development, strategic pricing, product promotion, distribution channels, online marketing, and marketing analytics. The course also explores consumer behavior and its impact on hotel marketing, the sales management process, effective sales promotion techniques, and the use of information technology to boost sales. Participants will learn how to meet guest expectations, plan for positive client experiences, and analyze hotel sales to improve performance. The course also covers the role of a manager in the hotel industry and the qualifications necessary for marketing analytics managers.

Course details

The Advanced Professional Certificate Course in Hotel Marketing and Sales Management is designed to provide participants with expertise in hotel marketing and sales. This course covers a range of topics, including market segmentation, product development, pricing, promotion, distribution, online marketing, and marketing analytics. Participants will also learn about consumer behavior, sales management, effective sales techniques, and the use of information technology to boost sales.

After the successful completion of this course, you will understand the following;

Introduction to Hotel Marketing:

What is Hotel Marketing?
Importance of Marketing in Business.
What is Market Segmentation?
Benefits of Market Segmentation.
Types of Market Segmentation.
Product Development for effective sales.
What should be the strategic Product Pricing?
Locating the Product and its importance.
Product Promotion, its way and role in Hotel Marketing.
Channel of Distribution in the Hotel Industry
Online Marketing.

Marketing Analytics and Its Importance in Hotel Industry:

What is marketing Analytics.
Importance Marketing Analytics.
Role of Marketing Analytics in Business.
Marketing Analytics Tools.
Function of marketing analytics software
Qualifications for Marketing Analytics Managers:
What Hotels can do through Marketing Analytics.
Hotel Marketing and Competitors Analysis.
Marketing Information System Meaning and Scope.

Consumer’s Behaviour and Hotel Marketing:

What is customer’s Buying Behaviour?
Factors Influencing Buying Behaviour in Hotel Marketing.
The Buyer Decision Process.
Impact of Changes in Consumer Behaviour on Hotels.
Provide the service quality and value that guests expect.
Meeting Guest Expectations through Planning.
The Hospitality Planning Cycle.
The importance of a positive client experience to the hotel industry.

Key Aspects, Importance and Process of Sales and Sales Management:

What is sales management?
Importance of sales management.
Sales management process.
Effective Sales Promotion Techniques for Hotels.
Analysing Hotel Sales and methods to improve sales.
Role of Manager in the Hotel Industry.
Use of Information Technology in Boosting Hotel’s Sales.

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Hotel Marketing Professionals
Sales and Marketing Managers in the Hotel Industry
Hospitality Business Owners and Entrepreneurs
Marketing Analytics Managers
Professionals Seeking Career Advancement in the Hotel Industry

Sample Certificate

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Enrol now - BYR 3,201,759

Get started

Enhance your skills in leading online learning initiatives.

Tuition:

BYR 3,201,759

~~BYR 5,763,166~~

Enrol now

Access to this course.
Access to library.
Tests to boost your learning.
Digital certificate when eligible.
Learn at your own pace

How learners like you are achieving their goals

Participants in our courses don’t just learn new skills, they enjoy the experience too.

Zainab P.
Egypt

Executive Education

A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.

Andrew S.
United States

Executive Education

Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.

Richard T.
Scotland

Executive Education

The modules were well structured, and gave me the knowledge to make sound decisions that maximize performance.

Rachel O.
Nigeria

Executive Education

I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.

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Access to this course.
Access to library.
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Digital certificate when eligible.

Course starts

Anytime

Completion time

1 Month

Limited time offer