Professional Certificate Course in Introduction to Marketing Communication

The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business.

Enrol now - £ 34

About the course

The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns.


After the successful completion of the course, you will be able to learn about the following,

 

  • Marketing Communications.
  • The Role Of Marketing Communication.
  • The Marketing Communications Mix.
  • Effectiveness Of The Promotional Tools.
  • Management Of The Promotional Tools.
  • Word-Of-Mouth Communications.
  • Branding.
  • Process Of Diffusion.
  • Framework for analyzing marketing communication process.

Course details

Introduction to Marketing Communication is a foundational course that provides an overview of the various elements that make up the marketing communication mix. It covers advertising, public relations, sales promotion, personal selling, direct marketing, and digital marketing, among other topics.

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Public Relations Professionals
  • Sales Professionals & Media Planners
  • Entrepreneurs & Market Analysts
  • Marketing& Brand Managers
  • Marketing Communication Specialists
  • Product Managers
  • Marketing Researchers
  • Copywriters & Graphic Designers
  • Digital Marketing Specialists & Social Media Managers

Sample Certificate

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Enhance your skills in leading online learning initiatives.

Tuition:
£ 34
£ 61
Enrol now
  • Access to this course.
  • Access to library.
  • Tests to boost your learning.
  • Digital certificate when eligible.
  • Learn at your own pace

How learners like you are achieving their goals

Participants in our courses don’t just learn new skills, they enjoy the experience too.

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Zainab P.

Egypt

Executive Education

A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.

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Andrew S.

United States

Executive Education

Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.

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Richard T.

Scotland

Executive Education

The modules were well structured, and gave me the knowledge to make sound decisions that maximize performance.

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Rachel O.

Nigeria

Executive Education

I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.

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Professional Certificate Course in Introduction to Marketing Communication

The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business.

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