Professional Certificate Course in Understanding Brand Identity Personality and Positioning

The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association.

Enrol now - MNT 207,365

About the course

The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association. By the end of the course, learners will be able to understand the relationship between brand identity and image, the importance of brand value, and the different methods for achieving brand differentiation.



After the successful completion of the course, you will be able to learn about the following,
  • Factors driving brand identity.
  • Brand Identity Prism.
  • Brand relationship with Organisation.
  • Brand Personality, Profile and Positioning.
  • Brand relationship with employees and customers.
  • Brand Identity, Image and Brand Value.
  • Brand Position, Association and Differentiation.
  • Points of Difference (POD) and Points of Parity (POP).

Course details

This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity.

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Managers
  • Brand Managers
  • Advertising Managers
  • Communication Managers
  • Public Relations Managers
  • Sales Managers
  • Business Development Managers
  • Entrepreneurs
  • Small Business Owners
  • Marketing and Branding Consultants

Sample Certificate

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Tuition:
MNT 207,365
MNT 373,258
Enrol now
  • Access to this course.
  • Access to library.
  • Tests to boost your learning.
  • Digital certificate when eligible.
  • Learn at your own pace

How learners like you are achieving their goals

Participants in our courses don’t just learn new skills, they enjoy the experience too.

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Zainab P.

Egypt

Executive Education

A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.

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Andrew S.

United States

Executive Education

Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.

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Richard T.

Scotland

Executive Education

The modules were well structured, and gave me the knowledge to make sound decisions that maximize performance.

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Rachel O.

Nigeria

Executive Education

I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.

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Professional Certificate Course in Understanding Brand Identity Personality and Positioning

The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association.

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