Professional Certificate Course in Consumer Behaviour and Hotel Marketing

The aim of this course is to provide comprehensive understanding of the art of captivating your guests and boosting your hotel's revenue.

Enrol now - PKR 11,963

About the course


Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.

Course details

The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction.


Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests.

After the successful completion of the course, you will be able to learn about the following,

  • What is customer’s Buying Behaviour?
  • Factors Influencing Buying Behaviour in Hotel Marketing.
  • The Buyer Decision Process.
  • Impact of Changes in Consumer Behaviour on Hotels.
  • Provide the service quality and value that guests expect.
  • Meeting Guest Expectations through Planning.
  • The Hospitality Planning Cycle.
  • The importance of a positive client experience to the hotel industry.

 

Accreditation

All of our courses are accredited by the relevant partners and awarding bodies. Please refer to our information in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,

  • Hospitality professionals looking to improve their marketing skills
  • Hotel managers seeking to increase revenue and guest satisfaction
  • Marketing professionals interested in the hospitality industry
  • Students and recent graduates pursuing careers in hospitality
  • Entrepreneurs starting their own hospitality businesses
  • Professionals seeking to enhance their resume and career prospects in hospitality

Sample Certificate

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Tuition:
PKR 11,963
PKR 21,533
Enrol now
  • Access to this course.
  • Access to library.
  • Tests to boost your learning.
  • Digital certificate when eligible.
  • Learn at your own pace

How learners like you are achieving their goals

Participants in our courses don’t just learn new skills, they enjoy the experience too.

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Zainab P.

Egypt

Executive Education

A smart way to enhance my knowledge within a short period of time, the course is very productive and beneficial for me...so grateful that i completed successfully...i would recommend my friends and family about the course.

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Andrew S.

United States

Executive Education

Truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Manager.

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Richard T.

Scotland

Executive Education

The modules were well structured, and gave me the knowledge to make sound decisions that maximize performance.

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Rachel O.

Nigeria

Executive Education

I have learned a lot and gain experienced in this course. At first, I did not have confidence when standing front of audience but now, it is a different story.

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Professional Certificate Course in Consumer Behaviour and Hotel Marketing

The aim of this course is to provide comprehensive understanding of the art of captivating your guests and boosting your hotel's revenue.

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